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Our expert Google Analytics and web analytics team reviews the technical configurations of your plugins and tracking scripts to ensure the proper functioning of all analytics tools. We guarantee that all data sources are connected efficiently and that data collection is accurate and compliant with RPGD regulations.
In addition, we offer recommendations and improvements such as structuring your data layers and server-side tagging to optimize the overall performance of your web analytics, ensuring you get the insights you need to improve your business.
Full implementation of the Google environment on your website
We audit all your data sources for your website or online store
Service for more specific problems requiring complete customization
We analyze your use of tools such as Google Tag Manager, data layers, and custom scripts to optimize the data flow on your website.
We will make one or more calls to define your current situation, objectives and needs
Initial analysis of the status of your analytics and digital platforms
Advanced Google Tag Manager setup for better data collection
Implementation and optimization of Google Analytics 4 for accurate and effective analytics
Enhanced conversions setup, connection with other data sources to improve your performance
Search Console implementation and connection with the rest of the Google environment.
Data layers configured to improve tracking on your website
Monitor your data with a customized dashboard tailored to your website
A key component of our audit is the review and improvement of conversion tracking. This encompasses not only traditional conversions but also enhanced conversions and offline conversions that may be connected to external systems such as CRMs or CMSs.
To ensure that your analytics platform performs optimally, we perform an in-depth technical audit of all plugins, data layers, and web tracking tools used on your site. We verify that the technical configurations are aligned with data collection best practices and propose improvements to the data layer structure, optimizing performance in capturing events, products, and other key web interactions. This allows not only to obtain more accurate data but also a faster loading of your page, improving the user experience.
Our team also implements and audits custom scripts in Python or SQL, designed to automate data collection processes and optimize tracking efficiency. These scripts allow you to customize as much as possible the metrics and events that are relevant to your business, ensuring that data is seamlessly integrated into analytics tools. In addition, we evaluate the current configurations of your tagging tools to ensure that all interactions with your site are correctly measured and recorded, guaranteeing full traceability of user actions.
With a comprehensive audit, we ensure that both regulatory compliance and technical optimization of tools are aligned to improve data quality and operational efficiency. This translates into full visibility into your users’ behaviors and enables strategic decisions based on solid and reliable data.
Sure, we specialize in developing custom dashboards that integrate all your data sources. If you are looking for a customized approach to tracking your website, you can take advantage of our analytics consulting service, perfect for specific projects like this one.
A web analytics agency allows you to have a clear and accurate view of your business. A poor implementation not only slows down decision making, but also directly affects the performance of your advertising campaigns, since algorithms such as Google Ads depend on well-configured data to continuously improve.
At Duxmad, we are experts in Google Analytics 4, with years of experience in implementing advanced analytics solutions. Unlike many basic and generic services in the market, we design customized analytics strategies that truly drive performance improvement and optimize your decision making.
Of course, a good analytics setup is key to the effectiveness of your ads. Sending accurate data to advertising platforms such as Google Ads or Facebook Ads ensures that the algorithms correctly optimize your campaigns, avoiding wasting money and improving performance.
Configuring your analytics to accept cookies is crucial to comply with the GDPR. If you don't, you risk fines ranging from €40,000 to €20 million, or 4% of your annual turnover, whichever is higher. In addition, it is important to build users' trust and respect their privacy.
